My Sneaker Closet - My 1st Air Jordan's

Air Jordan 3 Commercial

The “Fire Red” Air Jordan 3 was the last of the original colorways to be retroed when it finally returned 18 years after its debut in 1988.

Air Jordan 3 Retro (white / fire red / cement grey)

The Air Jordan 3 was designed by Tinker Hatfield. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look.

The Air Jordan 3 were also famous for the humorous ads depicting Spike Lee as Mars Blackmon—the character he played in his film She's Gotta Have It. This campaign was known as "Mars and Mike" ad campaign. This was one Nike's most successful advertisement campaigns.

This was said to be Michael Jordan's favourite shoes, he wore it during the 1988 Dunk Championship (which he won) and many other historical events in his basketball career. The Air Jordan 3's had poor sales when first retroed in 1994. However when they were re-retroed they sold out instantly. A pair of the Air Jordan 3 model can be sold for over 300 dollars. The long awaited "Fire Red" Air Jordan 3 was released in March 2007.